Tech Companies: This is How You Acknowledge Your Mistakes

Apple Apology for MapsUnless you’ve been living under a rock, you are aware that last week’s release of Apple’s iOS 6 operating system (and related iPhone 5 release) caused a stir due to the less-than-stellar Maps app. Earlier today, Apple released a statement from CEO Tim Cook apologizing for the frustration the new Maps app has caused. While promising that Apple will improve the functionality, he did something quite extraordinary – he suggested that his customers try alternative apps from competing companies such as Microsoft and Google. Now that’s having confidence in your platform. He has no fear suggesting alternatives from competing companies to make his customers happy while they work to improve their own product.

Technology companies take note. Mistakes happen. Acknowledge them and treat your customers well. If you haven’t figured this out already, this is one of the keys to Apple’s success. Microsoft, with your recent Windows Phone debacle, you especially need to take note if you want any chance at a successful future.